Shares of NDTV hit 10% upper circuit in morning trade on the BSE. The company has struck an unprecedented five-year deal with Taboola. The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs300cr for NDTV Convergence, making it one of the largest deals not just for digital content but for the media space in its entirely, as per a BSE filing..
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